[Gifts you Can’t Give Away]

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Vistaprint ‘Unregiftable’

Market: United States
Media: Film
Agency: Giant Spoon New York
Credit: Creative Director, Copywriter

Vistaprint lets you print on almost any object to create a highly personalised gift. But in a world of crass materialism (and an overhyped PlayStation 5 release) their sentimental offering was losing ground. So we created a campaign about the one unassailable advantage of a customized present from Vistaprint: it’s unregiftable. Both because you wouldn’t give such a thoughtful present away, and if you did it would be kinda weird.

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