work — rob rutherford

writer + executive creative director

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[a global repositioning]

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[iconic brand outdoor]

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[speculative brand narrative]

[youth provocation]

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[weird-vertising]

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[branded feature doc]

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[challenger brand launch]

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[new model launch]

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[packaging design tribute]

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[a film about fear]

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[special build outdoor]

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[lucasfilm collab]

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[dark theatre of the mind]

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[gifts you can't give away]

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[non sequitur radio]

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[land rover x us ski team]

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[grocery savings for sheep]

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[winning the fifa world cup]