BRANDS

ASICS // Therabody // Eastbay


Pfizer // Jameson // Hilton // DAZN


BMW // Mercedes-Benz // Land Rover // Nissan


Apartheid Museum // BideN FOR PRESIDENT


McDonald’s // Nando’s // LIDL

REFERENCES

Chris Garbutt, Chief Creative Officer at Vice Media Group and President at Virtue
”Not only is Rob conceptually brilliant, he has one of the most ambitious and resilient work ethics I have ever seen. He delivers such big platform thinking, and stays committed until the very end of any project. I have huge respect for him, and can assure anyone thinking of collaborating with him that they will truly value his partnership. He is the real deal, passionate about creativity, proactive, 21 Century and is destined for great things.”

Sean Donovan, President, Asia at TBWA
”Rob was our first sports car. As an agency trying to break through - small and successful in some ways, but lacking the creative bone-fides - we wanted to attract and invest in a creative formula one team. For some reason, Rob agreed to come abroad as F1 team leader. To this day I'm not sure why. His impact was immediate and transformative. Within the year, we were the continent's best small agency, the country's top five creative agency (punching WAY above our weight) and won the country's most prestigious pitch. Great days, marked by lessons from a team-mate deeply involved in the creative output but also highly influential and vested in the strategy.”

Jenny Glover, Chief Creative Officer at Zulu Alpha Kilo
”Rob is one of those rare individuals who combines exceptional creative talent, strategic thinking and charisma. He's one of the best writers I've ever worked with, is whip smart and has a brilliant work ethic. I cannot recommend him highly enough.”

Ben Muldrew, Regional Executive Client Director, Americas
”Rob is great in many ways. As a writer, he’s thoughtful and conceptual. He’s as comfortable developing big mind-blowing ideas as he is grinding into the gritty, necessary, details. He worries about delivering on the brief and doing work that addresses client needs. As a creative director, Rob has high expectations and inspires/guides teams to great work. Rob’s not afraid to be direct-- but in my experience delivers direction clearly, logically and reasonably. Rob helps- rather than demands- of others on his team. As a person (probably the most important…) Rob is a good human being. He’s passionate about doing what he believes is right. He doesn’t roll over nor shy from conflict (which I’ve always respected and appreciated). He’s willing to disagree, but then to go and have a beer, or three, when the dust settles. If you’re considering working with Rob—you should. Whatever you’re doing will be better for it.”

Noel Cottrell, Partner-Creative Chair at Giant Spoon
”Rob is talented and unflappable. I tested Rob on some enormous pitches in 2019 and not only did he bring the creative goods in the form of big business-changing ideas, he took direction well, helped manage the process and teams and his work was always in the room for the pitches. And he's still a great Writer. So many ECD-level creatives can't come up with big ideas, write great TV or craft a headline. Rob can, and is one of the best. Rob also has incredible range, his Apartheid Museum work was incredibly moving and his Nissan 'Lazy Horses' may be the funniest car commercial I've ever seen. Rob will always be my 1st call for a senior creative freelancer and as soon as the right opportunity arises I'd love to work with him full-time. He's also awesome to have a beer with.”

Mel Daniels, former Chief-of-Staff at TBWA South Africa
”Working with Rob has and will always be one of the highlights of my career. Not only does he have a uniquely creative mind constantly striving to improve the quality of work but more importantly he is always driving the people around him to understand and demand a higher standard of creativity. He is a great writer, with the ability to quickly learn and adapt to multiple clients and target audience’s “writing” requirements - always crafting his art. He is very purposeful in his leadership style; committing not only time but clear direction and expectation to his team while supporting them on their creative journey. If I do have the opportunity, I would work with Rob again in a heartbeat. Knowing that the quality of creativity will exceed expectations and deliver on business results - but more importantly that the team around him will be exposed to a leader who grows; challenges and supports.”


Peter Khoury, Chief Creative Officer at TBWA\Hunt\Lascaris
”I have worked with Robert in a number of agencies over the past 15 years. Before his move to the United States we conceptualized and executed some of South Africa’s most iconic campaigns. I saw him grow from talented copywriter to one of the leading creative directors in South Africa. Robert not only has an immense writing ability and writing styles but also has a business acumen that informs his writing strategically. He asks the right questions and can create work that not only solves business problems for his clients but also increases their brand awareness through his breakthrough work output. Robert is an asset to any company that is looking for iconic work that delivers to their client’s bottom line. He has great presentation skills and can articulate his thoughts and solutions brilliantly. I would recommend Robert to any agency/company that are looking for a world-class creative mind.”


Wes Phelan, Executive Creative Director at Goodby Silverstein & Partners
”Rob is a powerhouse in the creative industry. Working with him for many years on great work was an honor. Rob is a true leader and one of the best writers I have ever worked with. I’m not sure how long this recommendation should be but I could go on forever and I’m sure Rob will copy edit it anyway.”