rob rutherford
writer + executive creative director
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McDONALD’S [twenty four hours]

This campaign received an in-book at Communication Arts and won 1 Gold, 4 Silver and 3 Bronze London International Awards.

[iconic brand outdoor]

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McDonald’s ‘Twenty Four Hours’

Market: Switzerland
Media: Out-of-Home, Press
Agency: TBWA\Chiat\Day New York & TBWA\Zurich
Credit: Group Creative Director

A trans-Atlantic collaboration on a global McDonald’s brief. We took the concept of being open 24 hours a day, and reframed it as access to an infinite supply of McD’s favourites. One of the few brands iconic enough to run posters with no logo and lose zero brand recognition.


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