ROB RUTHERFORD
Writer & Executive Creative Director
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McDONALDS '24 hours'

This campaign received an in-book at Communication Arts and won 1 Gold, 4 Silver and 3 Bronze London International Awards.

 

24 Hours

McDONALD’S / OUT-OF-HOME



AGENCY: TBWA\Chiat\Day New York & TBWA Zurich
CREDIT: Group Creative Director

A trans-Atlantic collaboration on a global McDonald’s brief. We took the concept of being open 24 hours a day, and reframed it as access to an infinite supply of McD’s favourites. One of the few brands iconic enough to run posters with no logo and lose zero brand recognition.


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