[Dark Theatre of the Mind]

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Nissan ‘What’s Right In Front Of You’

Market: North America
Media: Audio, Radio
Agency: TBWA\Chiat\Day New York
Credit: Creative Director, Copywriter
Awards: Communication Arts In-Book, London International Awards Gold, Silver X4, Bronze X3

The best time to sell someone a car is while they’re driving their old one. This campaign aimed to bring theatre to the commute, all scripted around Nissan’s automatic emergency braking. The result was a wry series of stories about people with a tendency to overlook obvious threats, narrated by a deadpan David Sedaris-alike.

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