ROB RUTHERFORD
Writer & Executive Creative Director
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NISSAN 'what’s right in front of you'

 

This campaign received an in-book at Communication Arts and won 1 Gold, 4 Silver and 3 Bronze London International Awards.

 

 

WHAT'S RIGHT IN FRONT OF YOU

NISSAN / AUDIO



AGENCY: TBWA\Chiat\Day New York
CREDIT: Creative Director, Copywriter
AWARDS: Communication Arts In-Book, London International Awards Gold, Silver X4, Bronze X3

A significant portion of all audio media is still consumed on one particular occasion - while driving. And a significant portion of drivers are in the market for a new car. So this was the perfect medium to target with a campaign highlighting Nissan’s automatic emergency braking, a proprietary technology available across most of their range. The result was a wry series of stories about people with a tendency to overlook obvious threats, narrated by a deadpan David Sedaris-alike.

The campaign received an in-book at Communication Arts and won 1 Gold, 4 Silver and 3 Bronze London International Awards.


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