[Non-Sequitur Radio]

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BMW ‘Almost The Right Parts’

Market: South Africa
Media: Audio, Radio
Agency: TBWA | The Open Collaboration
Credit: Executive Creative Director
Awards: One Show Silver, One Show Merit

BMW wanted their drivers to use original parts, even though off-brand parts are cheaper and kinda similar. We created an audio campaign that dramatised how even small differences could seriously compromise structural integrity. The 'CEO' spot won a Silver Pencil for craft in writing at One Show 2017. It also contained a significant number of verbatim non sequiturs delivered by my dad’s former boss. He still doesn’t know that he shares the writing credit.

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