The Triangle Knows

Mercedes-Benz / OUT-OF-HOME

AGENCY: Net#work BBDO
CREDIT: Creative Director, Copywriter
AWARDS: Cannes Lions Bronze

Part of a series of special-build sites, each designed to explain a new (at the time) Mercedes-Benz technology to passing motorists. For Blind Spot Assist, we built a giant side-view mirror with a working sensor and warning triangle. When passing cars entered the billboard’s ‘blind spot’, the massive triangle flashed. Simple.

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