[Global Tourism]

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Visit Qatar ‘Surprise Yourself’

Market: Global
Media: Integrated
Agency: Translation
Credit: Creative Lead, Copywriter

In late 2023 I helped Translation win the pitch for Visit Qatar. In 2024, I returned to co-lead the campaign through production, to the launch of the country’s biggest-ever global tourism campaign. Qatar is a tiny country and not on many bucket lists, but we found that Doha and the desert constantly offered up genuinely surprising experiences. We developed an intimate POV campaign, designed to evoke a feeling of unwrapping unexpected moments. The film campaign was directed by Nicole Ackermann and shot by Jeremy Snell; stills photography by João Canziani.

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