Science will win

pfizer / RE-BRANd

AGENCY: Grey New York
CREDIT: Creative Director, Copywriter
AWARDS: Effies Gold

In February 2020, Pfizer were shifting their mission from making bank on erectile dysfunction drugs to curing humankind’s worst diseases. We took them at their word and created ‘Science Will Win’ with our friend Brent Singer at Grey. We won the pitch and the pro-science campaign became Pfizer’s global platform. At the time, they had already started working on a vaccine for a new coronavirus that we didn’t think was going to be, like, a major problem.

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