[weird-vertising]

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Nissan ‘Lazy Horses’

Market: United States
Media: Online Film, primetime college football
Agency: TBWA\Chiat\Day New York City
Credit: Creative Director

It started as a small social brief to highlight the Titan's unique claim to the highest standard horsepower in the American truck market. We came up with a weird metaphor for what goes on under the hoods of our competitors. We wrote a weird script. Traktor did some weird casting. And after over 9 million views on Facebook, Nissan took the film to primetime TV, running it during major college football broadcasts.

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