BE The Hunted

EASTBAY / Film

AGENCY: TBWA\Chiat\Day New York
CREDIT: Group Creative Director, Copywriter

The film launched online on Global Running Day 2018, re-establishing Eastbay's running credentials. 'The Hunted' grew out of the counterintuitive insight that to be the frontrunner is to be prey, inviting the audience to join the primal battle of competitive running. Or something like that. Incidentally, it was directed by Noam Murro while he was making Watership Down. Everybody goes through a rabbit phase.

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