Writer & Executive Creative Director
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PETSAFE 'quit poocrastinating'

 

'CEO' won a Silver Pencil for writing craft at One Show 2017, in addition to a merit for the campaign.

 

 

QUIT PoocrastinatiNG

PETSAFE / CAMPAIGN PLATFORM



AGENCY:
Chemistry Atlanta
CREDIT:
Creative Director, Copywriter

PetSafe were launching the ScoopFree, a smart litter box that automates the task of managing your cat’s emanations. It was going to cure an affliction that didn’t have a name, until we gave it one: POOCRASTINATION. Quit it already.


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