QUIT PoocrastinatiNG
PETSAFE / CAMPAIGN PLATFORM
AGENCY: Chemistry Atlanta
CREDIT: Creative Director, Copywriter
PetSafe were launching the ScoopFree, a smart litter box that automates the task of managing your cat’s emanations. It was going to cure an affliction that didn’t have a name, until we gave it one: POOCRASTINATION. Quit it already.