[control what you can]

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Therabody ‘Calm in the Storm’

Market: United States
Media: Broadcast, Social, Retail
Agency: RUNT
Credit: Executive Creative Director, Copywriter
Awards: New York Festivals Silver

Ah, the holidays: when a crazy year gets that little bit more unhinged. Therabody, the tech wellness innovator beloved of so many celebs, approached RUNT to develop its first-ever holiday campaign, starring Peloton instructor and influencer Ally Love. The launch film recreates a scene from Ally’s average family holiday dinner, 3 seconds in real time, shot at 600fps to play out over 30 seconds. The message is simple: the way to true happiness this festive season is to accept the chaos you can’t change, and take control of turning your muscles into pudding.

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